Custom web development: when cheap is expensive, and experience. . .priceless

“Everyone has to start somewhere.” That was Loretta’s justification for engaging amateur web developer Tom to work on her company’s new WordPress based Web site.

Loretta knew Tom had never worked with WordPress before, but he promised he could do it, and considering the cost savings – especially in an economy like this – she was willing to give him a shot.

Even before launch, however, the Web site crashed, and Tom’s every attempt to fix it just made things worse. Loretta had to call in a WordPress expert (one of our fabulous team members here at SheTech and Company) to clean up the mess and having lost a month of productivity, she was back at square one.

True story. Read the rest of this entry »