The math of an Email chain letter
Posted: December 10, 2011 | Author: Rebekkah Hilgraves | Filed under: economy, email, networking, social responsibility, spam, writing | Tags: chain letters, email, spam | 1 Comment »It’s been entirely too long since we posted here (sort of the issue of the cobbler’s kids, I know…). Something occurred this evening that I just had to address.
You’ve seen them before: the email chain letters that are full of wonderful intentions, loving messages, prayers… and a request to forward it THIS MINUTE to at least eight people.
I receive an insane volume of email every day, and messages like this that (however well intentioned) amount to chain letters, represent a drain on both the recipients’ time and the email services through which these messages flow.
As a long-time IT professional, I have seen firsthand what an impact this can have on the technology infrastructure, as well as its impact on people’s time and productivity.
Do the math for a moment: if every person on a list of only seven people sent out eight copies as exhorted in one such message, that’s 56 copies just in the first pass. If in turn each of those people send out eight copies, that’s 448. Eight again, and it’s 3584. Another eight, and you have 28,672. Eight each of those makes 229,376. And when those people send out eight copies, you’ve got 1,835,008. So in only six generations of emails, you have over a million being sent…within only minutes if everyone on those lists responds quickly as directed. That’s a million sets of eyeballs reading a message that they have probably received before (I’ve seen this particular example circulating for years). The original sender probably means well, but this is an enormous burden both technically and personally.
Technically, in a “perfect storm” of such responses, it could actually result in an email sending service being overwhelmed. Perhaps less dramatically, but possibly more damaging over a longer period of time, you could actually be dinged by your email provider for sending out SPAM. Yep, it’s true. You could be blacklisted if enough people report it as unsolicited bulk email–the rules are strict and getting more strict by the year.
Frankly, I’d rather hear REAL news, from YOU to ME, telling me how you are (and you are well, I hope!).
It took me five minutes to write this. If all 1,835,008 people spent five minutes, that would be 9,175,040 minutes, or 152,917 hours, or 6,371 days, or 17.45 years spent away from family, community efforts, rest, meditation, music, art, etc.
I’d rather sing or cook.
Thanks, and be well. Really!
Rebekkah
Musings on the turning of the year
Posted: January 2, 2011 | Author: Rebekkah Hilgraves | Filed under: community, economy, general, social responsibility | 2 Comments »The season of Winter Solstice through New Year’s Day is an interesting time for the human spirit. It’s the opportunity to reflect on the closing year and look forward to the new one.
How was your year?
For many, many people, 2010 was rather an awful year, on a personal, local and global scale. The economy remained troubled, bad news assaulted us from every angle and we grew more and more distant from one another as technology permitted us to communicate more but connect less. Read the rest of this entry »
2011 is a prime number
Posted: December 29, 2010 | Author: Rebekkah Hilgraves | Filed under: community, general, social responsibility | Leave a comment »As usual, a recent message from Chris Brogan got me thinking, this time by way of his Human Business Works newsletter. The topic, appropriately enough, was on preparing for 2011.
Many people make resolutions (“I’ll go to the gym, lose weight, eat less, swear less, spend less, etc.”) that pretty much fly out the window by mid-February at the latest (just ask your favorite trainer how long his or her clients actually stick with the plan). Along with Lent, it generally involves some sort of martyrdom-like sacrifice which always looks and feels daunting if not outright impossible… so we’re pretty much setting ourselves up for failure. Like Lent, however, you can choose to give something instead of giving up something. It feels better, so it works better. Read the rest of this entry »
Sincere or spin?
Posted: December 17, 2010 | Author: Rebekkah Hilgraves | Filed under: community, economy, marketing, social media, social responsibility | Tags: Braddock PA, community, economy, Levi Strauss, Levi's, social media, social responsibility | 2 Comments »Levi Strauss & Co. (Levi’s) tells us the story of Braddock, Pennsylvania, a town hit hard by a staggering combination of factors: the collapse of the steel industry some decades ago and the continued economic downturn. Its population is down nearly 90% from its heyday in the 1950s, and has been called a “ghost town” more than once.
The stories Levi’s tells are compelling and beautiful–hope in the midst of squalor, danger and despair.
My favorite line? “People think there aren’t frontiers any more. They can’t see that there are frontiers all around us.”
Truer words were never spoken, and the message of hope and conviction borne on them is inspiring.
But is it sincere, or a cynical attempt by a company who has outsourced much of its manufacturing to Mexico to regain market share? Read the rest of this entry »
