Posts filed under 'social media'
the amazing power of social media
In the last week I have begun researching a topic for a new book with David Busch, along the lines of the last two, this time with a great and, to me, relevant spin: Flickr; specifically, how to promote your photography using Flickr.
These days, social media platforms are nearly as prolific as video games, and in the Game of Social Media, a few are inevitably rising to the top. Flickr and Facebook currently reign in their respective niches, even while users continue to spread their presence out among multiple platforms. As a result, and as the technology has made such a thing possible, users have demanded–and developers have responded with–ways to connect all these many media. Particularly because many of these platforms have evolved into very specialized sites, it is useful to be able to connect them in order to take advantage of one’s not-always-overlapping circle of contacts across the sites. (more…)
Add comment November 14, 2009
marketing in tough times
Social Networking can be a great marketing tool!
We hear it over and over again, and see expanding proof of its truth: times are tough, and it looks like they will be for a while. A few months ago, I was pooh-pooing this fact (and for a while we got reports that “everything’s getting better right now!”), but the evidence is striking closer and closer to home, most recently in the form of massive layoffs in my home town (it was a few months ago, and the effects are dramatically evident now in the form of house foreclosures, empty storefronts, and so on). What do you do when you’re trying to stay afloat? How do you market your business and stand apart from your competition, who might be doing what you do, but at a discount?
Add comment July 16, 2009
the power of place
Over the past week, if you have been following me on (most of) the social media platforms (Facebook, mySpace, Twitter, etc), you have seen lots of activity around a move to a new office space. SheTech and Company has been growing and changing over the past two years, and I decided that it was finally time to graduate from a home office to a real live commercial space.
2 comments April 4, 2009
the power of hope
It’s Monday. Do you feel as though it’s a rather more extraordinary Monday than most? I do, mostly because 2009 seems to hold so much promise! We are poised on the brink of a new era, and the world is watching. And everywhere there is evidence of hope, despite all the bad news…
Continue Reading Add comment January 5, 2009
the power of trust
Peter Shankman (http://www.shankman.com) is a master of the outrageous, the unthinkable, the effective PR campaign strategy. We have been following Peter for many months through Twitter and his “Help A Reporter Out” (HARO) list (http://www.helpareporter.com). Recently we did something we encourage our clients to do: take a risk on a marketing campaign that we trust to result in good things…
Continue Reading Add comment January 1, 2009
the power of branding
In our struggling economy, it is more important than ever that you spend time, energy, and yes, money, to market your business. Even if SheTech and Company weren’t in the marketing business, we would say this!
But this is not to say that you must merely throw your money at any marketing program that comes to your attention; that would likely be ineffective, and therefore wasteful.
2 comments December 23, 2008
the power of yes
Why are we so fond of bad news? Likewise, why are we so fond of “no”? Instead of finding reasons why something cannot be done, isn’t it better to get creative about finding ways to say “yes”?
Continue Reading 2 comments January 11, 2009