Posts filed under 'blogging'
marketing in tough times
Social Networking can be a great marketing tool!
We hear it over and over again, and see expanding proof of its truth: times are tough, and it looks like they will be for a while. A few months ago, I was pooh-pooing this fact (and for a while we got reports that “everything’s getting better right now!”), but the evidence is striking closer and closer to home, most recently in the form of massive layoffs in my home town (it was a few months ago, and the effects are dramatically evident now in the form of house foreclosures, empty storefronts, and so on). What do you do when you’re trying to stay afloat? How do you market your business and stand apart from your competition, who might be doing what you do, but at a discount?
Add comment July 16, 2009
unlonely
Recently posted on Flickr, this poem describes an amazing experience.
Continue Reading Add comment July 9, 2009
Facebook ads and self-testing
Because business has slowed down a bit, I thought I would try something new: a Facebook ad. In minutes, I had already hit my clickthrough limit, but none of those clicks resulted in sales (at least not so far).
It’s interesting, being my own guinea pig. As I test methods on my own site, I can share what I’ve learned with my clients. “If at first you don’t succeed…” is a phrase by which all marketing lives, I think, but these days it’s important to have fewer failures. We want to spend client marketing dollars as efficiently as possible.
Part of the problem is that everyone is so VERY cost-conscious these days that they’re looking for free solutions for everything, including marketing. There’s lots of free stuff out there, but it takes knowledge and experience — not to mention a great deal of time — to really make it work for you.
I’d love to hear from readers about their experiences testing their own methods on themselves.
Add comment July 3, 2009
Moving Day
Today is moving day for SheTech and Company! Please be patient with us; we will be mostly offline today & tmw, exc for mobile & blackberry. Thanks!
Add comment April 1, 2009
My new office is being painted today… without me. I got chucked out by the painter: “Okay, go away now.” Do I feel lucky, or what??
Add comment March 29, 2009
Just finished a night of Shakespeare, offered by singers, actors, dancers, instrumentalists of varying sorts, all wrapped up in a jolly good show. Bliss!
Add comment March 29, 2009
the power of a fresh perspective
Have you ever written a message–say, a new piece of news for your web site–and published it, only to discover after the fact that it contains errors? Having another pair of eyes–or six–goes a long way toward mitigating such embarrassment.
Continue Reading Add comment March 9, 2009
