Archive for January, 2009
the power of referrals
How does business come to you? Is it through ads? Mailers? Word of Mouth? Of the three, the last is the most effective, because if a friend or business associate recommends a business to you, you’re getting the message about that business from someone whose opinion you generally trust. So, how do you spread the word?
Continue Reading Add comment January 6, 2009
the power of hope
It’s Monday. Do you feel as though it’s a rather more extraordinary Monday than most? I do, mostly because 2009 seems to hold so much promise! We are poised on the brink of a new era, and the world is watching. And everywhere there is evidence of hope, despite all the bad news…
Continue Reading Add comment January 5, 2009
the power of trust
Peter Shankman (http://www.shankman.com) is a master of the outrageous, the unthinkable, the effective PR campaign strategy. We have been following Peter for many months through Twitter and his “Help A Reporter Out” (HARO) list (http://www.helpareporter.com). Recently we did something we encourage our clients to do: take a risk on a marketing campaign that we trust to result in good things…
Continue Reading Add comment January 1, 2009
the power of yes
Why are we so fond of bad news? Likewise, why are we so fond of “no”? Instead of finding reasons why something cannot be done, isn’t it better to get creative about finding ways to say “yes”?
Continue Reading 2 comments January 11, 2009