Posted: December 10, 2011 | Author: Rebekkah Hilgraves | Filed under: economy, email, networking, social responsibility, spam, writing | Tags: chain letters, email, spam |
It’s been entirely too long since we posted here (sort of the issue of the cobbler’s kids, I know…). Something occurred this evening that I just had to address.
You’ve seen them before: the email chain letters that are full of wonderful intentions, loving messages, prayers… and a request to forward it THIS MINUTE to at least eight people.
I receive an insane volume of email every day, and messages like this that (however well intentioned) amount to chain letters, represent a drain on both the recipients’ time and the email services through which these messages flow.
As a long-time IT professional, I have seen firsthand what an impact this can have on the technology infrastructure, as well as its impact on people’s time and productivity.
Do the math for a moment: if every person on a list of only seven people sent out eight copies as exhorted in one such message, that’s 56 copies just in the first pass. If in turn each of those people send out eight copies, that’s 448. Eight again, and it’s 3584. Another eight, and you have 28,672. Eight each of those makes 229,376. And when those people send out eight copies, you’ve got 1,835,008. So in only six generations of emails, you have over a million being sent…within only minutes if everyone on those lists responds quickly as directed. That’s a million sets of eyeballs reading a message that they have probably received before (I’ve seen this particular example circulating for years). The original sender probably means well, but this is an enormous burden both technically and personally.
Technically, in a “perfect storm” of such responses, it could actually result in an email sending service being overwhelmed. Perhaps less dramatically, but possibly more damaging over a longer period of time, you could actually be dinged by your email provider for sending out SPAM. Yep, it’s true. You could be blacklisted if enough people report it as unsolicited bulk email–the rules are strict and getting more strict by the year.
Frankly, I’d rather hear REAL news, from YOU to ME, telling me how you are (and you are well, I hope!).
It took me five minutes to write this. If all 1,835,008 people spent five minutes, that would be 9,175,040 minutes, or 152,917 hours, or 6,371 days, or 17.45 years spent away from family, community efforts, rest, meditation, music, art, etc.
I’d rather sing or cook.
Thanks, and be well. Really!
Rebekkah
Posted: August 7, 2011 | Author: alexasteele | Filed under: blogging | Tags: blogging, experience, integrated marketing, user experience, web, Web site, wordpress |
“Everyone has to start somewhere.” That was Loretta’s justification for engaging amateur web developer Tom to work on her company’s new WordPress based Web site.
Loretta knew Tom had never worked with WordPress before, but he promised he could do it, and considering the cost savings – especially in an economy like this – she was willing to give him a shot.
Even before launch, however, the Web site crashed, and Tom’s every attempt to fix it just made things worse. Loretta had to call in a WordPress expert (one of our fabulous team members here at SheTech and Company) to clean up the mess and having lost a month of productivity, she was back at square one.
True story. Read the rest of this entry »
Posted: May 8, 2011 | Author: Rebekkah Hilgraves | Filed under: partners | Tags: apptix, microsoft, partner, sharepoint |
Our first experience as a pilot Apptix customer
Every now and again, SheTech and Company is asked to evaluate products and services from various providers for one reason or another. We have run a live test of Microsoft’s Business Productivity Online Suite (BPOS), for example, and are currently running a beta test of their Office 365. We ran an extensive field test of a conferencing service with an eye toward an affiliate relationship, and so on…
Not long ago, then, we were asked to participate in–and subsequently blog about–another pilot test of hosted Microsoft Products, this time by way of certified partner provider Apptix. Other companies are being partnered with other providers, so this is a test of the partner providers as much as it is of the Microsoft Online services. Read the rest of this entry »
Posted: March 23, 2011 | Author: Rebekkah Hilgraves | Filed under: analytics, design, marketing, segmentation, social media | Tags: analytics, marketing, marketing agency, marketing strategy, social media |
So, say you have a well-evolved marketing organization, with an experienced creative team who keeps your brand identity unified, and is very good at managing the daily business of refreshing marketing collateral, maintaining your web site, pushing out the occasional banner ad, designing displays for your tradeshow presence.
Why would you hire an agency for your marketing initiatives when you already have your team in place?
It often comes down to the simple fact that agencies have very specialized expertise and experience that internal teams don’t. Agencies gather team members who have spent years developing and refining skills that—were you to hire permanent employees—would simply cost your company too much. An agency engagement is a great way to augment your already skilled internal team with specialties that would otherwise be far too costly.
Here are some considerations to help you decide if you should work with an agency as you review your marketing strategy and internal capabilities: Read the rest of this entry »
Posted: February 27, 2011 | Author: Peter Mancini | Filed under: analytics, social media | Tags: facebook, Little Darth Vader, social media, Superbowl, Superbowl 2011, twitter, Volkswagen, VW, VW Darth Vader ad, youtube |
Football! America! Land Acquisition. Winners and Losers! There are few things as culturally defining as football is to America. The existence of the Superbowl™, the Ragnarok of sports and cultural end-times pits the survivors of a brutal season against each other. It is as much a battle in the media as it is on the field. 111 million viewers represents a lot of simultaneous outreach and since the spectacle of the ad campaigns is itself now part of the culture, the messages are scrutinized much more carefully. With YouTube and other outlets through which people can see these messages when they want, voluntarily, a new ground for marketing has emerged.
Since the Big Game aired we had intended on doing blog posts about it. I started to rant about one ad I despised, then the CEO and I started talking about measuring how it did in the social media space. That led to a blog post, that became a bit too technical, on measuring social media impact. That was when we realized there was much more to this than simple analysis of a few ads on TV. So now you have this blog post. Read the rest of this entry »
Posted: January 2, 2011 | Author: Rebekkah Hilgraves | Filed under: community, economy, general, social responsibility |
The season of Winter Solstice through New Year’s Day is an interesting time for the human spirit. It’s the opportunity to reflect on the closing year and look forward to the new one.
How was your year?
For many, many people, 2010 was rather an awful year, on a personal, local and global scale. The economy remained troubled, bad news assaulted us from every angle and we grew more and more distant from one another as technology permitted us to communicate more but connect less. Read the rest of this entry »
Posted: December 29, 2010 | Author: Rebekkah Hilgraves | Filed under: community, general, social responsibility |
As usual, a recent message from Chris Brogan got me thinking, this time by way of his Human Business Works newsletter. The topic, appropriately enough, was on preparing for 2011.
Many people make resolutions (“I’ll go to the gym, lose weight, eat less, swear less, spend less, etc.”) that pretty much fly out the window by mid-February at the latest (just ask your favorite trainer how long his or her clients actually stick with the plan). Along with Lent, it generally involves some sort of martyrdom-like sacrifice which always looks and feels daunting if not outright impossible… so we’re pretty much setting ourselves up for failure. Like Lent, however, you can choose to give something instead of giving up something. It feels better, so it works better. Read the rest of this entry »
Posted: December 17, 2010 | Author: Rebekkah Hilgraves | Filed under: community, economy, marketing, social media, social responsibility | Tags: Braddock PA, community, economy, Levi Strauss, Levi's, social media, social responsibility |
Levi Strauss & Co. (Levi’s) tells us the story of Braddock, Pennsylvania, a town hit hard by a staggering combination of factors: the collapse of the steel industry some decades ago and the continued economic downturn. Its population is down nearly 90% from its heyday in the 1950s, and has been called a “ghost town” more than once.
The stories Levi’s tells are compelling and beautiful–hope in the midst of squalor, danger and despair.
My favorite line? “People think there aren’t frontiers any more. They can’t see that there are frontiers all around us.”
Truer words were never spoken, and the message of hope and conviction borne on them is inspiring.
But is it sincere, or a cynical attempt by a company who has outsourced much of its manufacturing to Mexico to regain market share? Read the rest of this entry »
Posted: December 14, 2010 | Author: Theresa | Filed under: design, marketing | Tags: design, graphics, marketing collateral, photography, stock photography, web site design |
Your Printed Materials
Pick up a magazine–what is the first thing you see? Open a newspaper–what catches your eye?
If you are like most people, it would be the pictures that attract your initial interest, because we enjoy looking into someone else’s space and discovering new sights. When we look to buy items, we want to see what they look like first. Photography and graphic arts are the primary means of introducing your potential client to your products and services. We are extremely visual creatures, or as they say in the food industries, “We eat with our eyes first.”
When you hand the client your company’s brochure, the character, reputation and credibility of your company is folded into the pages of that pamphlet. Read the rest of this entry »
Posted: December 8, 2010 | Author: andyscherer | Filed under: marketing, segmentation |
Like many agencies, life at SheTech includes a steady stream of “check this out” messages that we pass among each other when we see something inspiring and share-worthy. One of us sent this link around yesterday:
To: All
Subject: Wow. Just, wow.
http://benthebodyguard.com
and their designer http://nerdcommunications.com
What followed was a lively exchange that was neatly divided between folks that thought this was great creative and execution and those that just didn’t like it. This got me thinking about our small but significant individual differences, and how one might assume that if you took a fairly small sampling of like-minded, connected people you probably wouldn’t expect to get such widely different responses to a product presentation. Sometimes we assume too much.
Read the rest of this entry »